When you share more and more of the details of your life in exchange for convenience, what is privacy, and what are the ethics of sharing that data. On May/12/2018 The City held the GO Data Conference to educate the industry and public on the ethics, benefits and concerns of sharing data. Data allows the public and privet sector to offer supports in many different forms. It can be used for improving transit, help make the agricultural industry focus on their users the city residences, and much more. The issue of when it is in the best interest of the public to share that data was the subject of the conference.