Artificial Creativity: Part 2 Describing the Virtual Collective Unconscious.  

The internet an immense about of computers all doing a single function in the grand scheme. These computers are linked by a set of wires sending signals back between the computers.  This is a similar set of electrical process that goes on in the brain. While different patterns in brains lead to different personalities you can use those patterns on the internet to look at how we organize the personality of the internet.  This is a psycho-analytic theory not a result of a set of study based on data. The ways we can you use neuro-structure model the internet can help us understand the native of the collective in the information age.