Propaganda is strategic in the game of human organization. It is a siren in the sea of cooperation. Homer thus outlines Odysseus as a leader. The evolution of the human lead to metacognition. We have the choice to walk the road to dreams, individual vision and natural selection. However, like any dream, if you cannot wake to the physical world, you may see the nightmare of death. The sirens’ call is not just of myth but of the Jungian shadow.